Walmart® Bakery & Deli Labeling Requirements
Walmart® Bakery/Deli Labeling Requirements (apply to D80 and D98 Only)
Bakery and Deli labels (departments 80 and 98 only) contain unique requirements due to the safety guidelines surrounding food and perishability. Walmart® has a preference for wraparound labels, but 2 single labels that contain the same information are also acceptable.
Required information for Bakery / Deli Labels:
- Product Name
- Best if used by date
- Spanish translation of name
- Connecticut License # (Only if being sold in CT)
- Walmart Item Number
- Unit Quantity
- Net Weight
- Kosher Symbol (if applicable)
- Keep Frozen / Keep refrigerated (if applicable)
- Selling unit UPC barcode
- Supplier pack GTIN in ITF-14 format
Label size is recommended to be 3″ x 10″ for a single wraparound label or 3″ x 5″ for 2 single labels. The barcode areas of the label are required to be white with black printing. The top area of the label, behind the product name, is required to have the following background colors:
- Frozen or refrigerated non-production items White background
- Frozen production items PMS 102 C (yellow) background
- Refrigerated production items PMS 381 C (green) background
One label is required to be applied to the lower right corner of a long side panel, wrapping it around to the short side panel so the information is visible on two sides of the case.
A minimum of 2 labels are required to be applied with one on the long side and one on the short side of the case (in the lower right corner). Applying a label to all 4 sides is also permissible.
If separate labeling is not possible, you may print white ink to simulate the label and print directly on the case following the guidelines established for the label graphics. This will require a minimum of 3 colors.
Walmart®’s guidelines surrounding Bakery and Deli labeling is a useful tool for all retailers utilizing food labeling, as these standards set precedent for what is expected for safe and effective food labeling.
For information regarding Walmart®’s regulations and requirements for general labeling, please see our blog post.
For a complete guide to Walmart®’s regulations for products, please visit Walmart®’s labeling and marking guidelines.